We are dedicated to delivering quality programming that is enjoyed and appreciated by our listeners and is recognized as providing added value to the community.
We believe that as a communications center, we are an important contributor to the exceptional quality of life in our community.
We adhere to the highest standards of honesty and integrity in everything we do. We are careful not to allow content or language to offend our listener audience.
We are a major source of warning and information when emergencies arise in the community, and we are dedicated to respond quickly and responsibly.
We have an obligation to operate a profitable business and to deliver a competitive return on our shareholders’ investment.
Our mission is to operate a successful communications medium providing a variety of programming that results in meeting or exceeding the expectations of our listening audience. We achieve this mission by reporting local and regional news, weather, sports and community events, we entertain our listeners with a variety of music, interviews and special programs, and we provide attention-getting advertising that attracts business to the community and supports area economic development and growth in Transylvania County and the surrounding area.
Our vision for WSQL Radio 1240 AM and 102.1 FM is to become recognized as the region’s premier electronic voice that earns consistently high ratings from our listening audience and our advertisers and is a successful business. Our strong financial performances will permit additional investment to ensure our sustainability and growth and will deliver attractive financial returns to our shareholders.